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Index — All Work
Work that
moves
people, brands & business
.
11
case studies
04
from the campaign years
updated — 2026
01
Campaign
Burger King
The Moldy Whopper
.
Disgusting, for a beautiful reason.
→ case study
02
Brand Platform
Google
Technology made
human
.
→ case study
03
Sponsorship
Visa
65.7% TV share for Spain's World Cup final.
→ case study
04
Brand Strategy
Renault
3rd leading electrified brand in Europe.
→ case study
05
Digital / E-commerce
L'Oréal
+62% e-commerce growth, 26.6% of sales online.
→ case study
06
Brand Transformation
BBVA
From a trad' bank to a pure
fintech
company.
→ case study
07
Product Innovation
Heinz
The Unstainable
Thobe
.
→ case study
08
Concept · Brand + Product Strategy
UAE SuperApp
A whole nation's services, simplified into
one app
.
→ case study
09
Brand Localization
McDonald's
Less imported, more
invited
.
→ case study
10
Cultural Platform
Red Bull
Batalla — from the streets to the
stadiums
.
→ case study
11
Product Innovation / Circular Economy
STC
The Hearing Trade
.
Old phones, new hearing.
→ case study
From the campaign years
Award-winning ideas from my agency life. Still proud of them.
04 projects
12
Heinz — The Hourz
If you're gonna wait, it has to be Heinz.
campaign
13
FC Hogar — The Passion Calculator
The wilder the match, the bigger the discount.
campaign
14
Fortnite — The Baity Battle
A game sky that tells you when to eat.
campaign
15
ICRC — React for Real
Turning social reactions into real donations.
campaign
Your brand could be
next
.