Short Case Heinz / The Hourz

How much time do people spend pouring Heinz?

A single pour from the brand's iconic glass bottle takes 5.7 seconds. Every burger, every hot dog, every mountain of fries — over a lifetime, it adds up. We turned the brand's famous weakness into its proudest proof.

Creative Idea / Campaign / Print

5.7s

One pour.
Every single time.

The Idea — Heinz Hourz

Heinz Hourz is the cumulative time spent adding ketchup to your meals, over and over again — a new unit for a lifetime of waiting on the good stuff.

We calculated how many Hourz three different people had spent tilting the bottle by different stages of life, and wore those numbers like a badge of honor.

The Line

So, if you're gonna wait, it has to be Heinz.

The Work

Three lives, counted in Hourz.

The Kid9 hours in her lifetime waiting

The Young One35 hours in his lifetime waiting

The Senior65 hours in his lifetime waiting

Heinz Hourz — the campaign across billboards, press, OOH, social and digital

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