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Argentinian football fans are admired worldwide for the passion behind their national team. But sometimes they go a bit overboard — and the furniture and appliances end up paying the price.
Creative Idea / Data / RetailFor the World Cup, FC Hogar created the Passion Calculator — an algorithm that predicted the odds of how events in a match could spark reactions that damage homeware.
Trained on two years of social media data, it graded 32 key match moments by passion level — and the higher the risk to Argentina's living rooms, the bigger the discount. Goal canceled by VAR? 32% off in TVs.
The wilder the match, the bigger the discount.