The removal of 8,500 tons of artificial preservatives Globally is the equivalent of 38 Statues of Liberty per year. In most of Europe, big areas in the US and particularly in Sweden, BK has removed all artificial preservatives from its products. The brief was to tell this to the world. But since being much smaller than main competitor McDonalds and therefor having a lot less to spend on marketing, Burger King need to be smarter with every dollar they spend. BK broke the mold with something unpredictable: mold.

The ‘Moldy Whopper’

#1 Most Awarded Campaign in the World 2021 - Warc Ranking, Creative 100.

 
 

Some awards

D&AD - Black Pencil PR / Integrated Campaign
D&AD - Yellow Pencil Art Direction / Outdoor Advertising
D&AD -
Yellow Pencil Press & Outdoor / Press Advertising Campaigns
D&AD -
Yellow Pencil Press & Outdoor / Poster Advertising Campaigns
D&AD -
Yellow Pencil PR / Integrated Campaign
D&AD -
Yellow Pencil PR / Multi-Market Campaign
D&AD -
Graphite Pencil Integrated
D&AD -
Graphite Pencil Art Direction / Press Advertising
D&AD -
Graphite Pencil Film Advertising
D&AD -
Graphite Pencil Media / Use of film
D&AD -
Wood Pencil Art Direction / Art Direction for Film Advertising
One Show
- Best in Show
One Show - Best in Discipline Integrated
One Show - Best in Discipline Print
One Show - Best in Discipline OOH
One Show - Best in Discipline Film
One Show - Gold PR - Innovation in PR
One Show - Gold PR - Media Relations
One Show - Gold OOH - Craft / Photography
One Show - Gold OOH - Craft / Art Direction
One Show - Gold Design - Promo/Print Ad
One Show - Gold Print - Craft / Photography
One Show - Gold Print - Magazine/Campaign
One Show - Gold Design - Promo/Poster Series
One Show - Gold Design - OOH Series
One Show - Gold Direct - Target Video
One Show - Gold Integrated - Brand Transformation
One Show - Gold Integrated - Craft / Art Direction
One Show - Gold Integrated - Integrated Branding Campaign
One Show - Gold Film - Cinema Advertising
One Show - Gold Film - Online Films & Video
One Show - Gold Film - Television & VOD
One Show - Gold Print - Craft / Art Direction
One Show - Gold OOH - Billboards & Transit / Campaign
One Show - Silver Design - Craft / Photography
One Show - Silver PR - Integrated Campaign
One Show - Silver Integrated - Innovation in Integrated Branding
One Show - Silver Direct - Craft / Art Direction
One Show - Bronze Design - Craft / Art Direction
One Show - Merit - Cultural Driver
Clio - Grand Clio - Creative Effectiveness
Clio - Grand Clio - OOH - Billboard
Clio - Grand Clio - Print - Campaign
Clio - Grand Clio - Social Media - Social Video
Clio - Gold - Creative Effectiveness
Clio - Gold - Film
Clio - Gold - OOH - Billboard
Clio - Gold - OOH - Billboard / Campaign
Clio - Gold - OOH - Poster
Clio - Gold - OOH - Poster / Campaign
Clio - Gold - Print
Clio - Gold - Print - Campaign
Clio - Gold - Print & OOH Craft - Art Direction
Clio - Gold - Print & OOH Craft - Photography
Clio - Gold - Print & OOH Craft - Photography / Campaign
Clio - Gold - Social Media - Social Video
Clio - Silver - Design - Posters
Clio - Silver - Design Craft - Image Creation
Clio - Silver - Integrated Campaign
Clio - Silver - Print & OOH Craft - Art Direction
Clio - Bronze - Film Craft - Music
Clio - Bronze - PR
ADC - Best of Discipline - Integrated
ADC - Best of Discipline - Advertising
ADC - Gold - Integrated
ADC - Gold - OOH
ADC - Gold - Film
ADC - Gold - Online Film
ADC - Gold - Innovation
ADC - Gold - Press
ADC - Gold - Art Direction
ADC - Bronze - Photography
Eurobest - Grand Prix - Integrated
Eurobest - Grand Prix - Film
Eurobest - Grand Prix - Industry Craft
Eurobest - Grand Prix - Print & Publishing
Eurobest - Grand Prix - OOH
Eurobest - Gold - PR / Integrated
Eurobest - Gold - PR / Retails&Restaurants
Eurobest - Silver - Film
Epica - Grand Prix Print
Epica - Grand Prix Film
Epica - Grand Prix PR
Andy - Grand Prix Bravest
Andy - Gold Craft
Andy - Gold Idea
Andy - Gold The Pop Choice
Andy - Bravery
Gerety - Grand Prix - Integrated
El Sol - Sol de Platino(Best in Show)
El Sol - Best International idea
El Sol - Grand Prix Integrated
El Sol - Grand Prix Production
El Sol - Gold - Production - Photography
El Sol - Gold Graphic Design
El Sol - Gold Integrated
El Sol - Gold Digital
El Sol - Gold PR
El Sol - Gold Exterior
El Sol - Gold Innovation
El Sol - Silver Film
AdForum PHNX - Grand Prix PR
AdForum PHNX - Gold Press
AdForum PHNX - Gold Outdoor
AdForum PHNX - Gold PR
AdForum PHNX - Gold Integrated
AdForum PHNX - Gold Print Craft
AdForum PHNX - Gold Awareness
AdForum PHNX - Gold Film
AdForum PHNX - Bronze Graphic Design
Little Black Book
- Immortal Awards
Cannes Lions - Grand Prix Outdoor
Cannes Lions - Gold Outdoor
Cannes Lions - Gold Print & Publishing
Cannes Lions - Gold PR
Cannes Lions - Gold PR
Cannes Lions - Silver PR
Cannes Lions - Bronze
Cannes Lions - Bronze
Cannes Lions - Bronze
Cannes Lions - Shortlisted
The Golden Drum - Grand Prix PRINT, Retail & Public Services
The Golden Drum - Grand Prix CONTENT, PR
The Golden Drum - Gold FILM, Food & Drinks
The Golden Drum - Gold OOH, Retail & Public Services
The Golden Drum - Gold CONTENT, Short Films
The Golden Drum - Gold INDUSTRY CRAFT
The Golden Drum - Gold BRAND BUILDING
The Golden Drum - Gold PRINT, Food & Drinks
The Golden Drum - Silver DIGITAL, MOBILE & TECHNOLOGY, On-line Film
The Golden Drum - Silver ENGAGEMENT, Public & Community Relations
The Golden Drum - Silver PRINT, Retail & Public Services
The Golden Drum - Silver OOH, Retail & Public Services
LIA London International Awards - Grand LIA, Online film
LIA London International Awards - Grand LIA, Print
LIA London International Awards - Gold, Billboard, Art direction
LIA London International Awards - Gold, Billboard, Retail
LIA London International Awards - Gold, Billboard, Use of photography
LIA London International Awards - Gold, Design, Art direction
LIA London International Awards - Gold, Design, Use of photography
LIA London International Awards - Gold, Integration, Retail
LIA London International Awards - Gold, Online Film, Retail
LIA London International Awards - Gold, Print, Art direction
LIA London International Awards - Gold, Print, Retail
LIA London International Awards - Gold, Print, Use of photography
LIA London International Awards - Silver, TV & Cinema, Retail
EFFIE - Grand Prix, Creative effectiveness

 
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The missing album