Hello,

I’m Pablo Dachefsky, Creative Lead, Mentor, Brand Consultant, Brand Builder and Storyteller.

Nice to meet you.

I'm a strong believer in finding new ways to get to the boldest ideas, through traditional lateral thinking and experimenting with Service Design & Design Thinking processes.

With more than 25 years of experience in the digital and advertising world, I have worked with top global brands and companies as clients (like Burger King, Renault, Netflix, BBVA, Bankinter, Sony, Visa, Sodexo, AXA, ...) and in leading worldwide agencies such as Publicis, BBDO, Saatchi & Saatchi, Wunderman Thompson among others. My creative direction style always looks for stressing a powerful and special combination of technology, PR shocks, and a touch of ‘gadget’ style.

Some of my accolades:  

• Top #4 Best Executive Creative Directors WorldWide for The Drum 2020/1

• Top #2 Best Executive Creative Directors WorldWide for ADC One Show Rankings 2021

• + 180 international awards in Cannes, Clio, NY Festivals, One Show, D&AD, LIA among others

• + 35 Grand Prixes in the last 5 years.

• Jury in more than 10 festivals as Eurobest, El Sol, NY Festivals among others.

• Teacher of Creativity into the Publicis/CEU Master, INESDI, IE, U-Tad among others.