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Pablo Dachefsky Global Creative Director, Brand Consultant & AI Strategist

Ideas that move businesses, not just audiences.

We help ambitious brands grow through ideas that are culturally relevant, creatively original, and built for the real world.

See the Work How We Work
Burger King — The Moldy Whopper
01Campaign
Burger King

The Moldy Whopper. Disgusting, for a beautiful reason.

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Google — Technology made human
02Brand Platform
Google

Technology made human.

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Visa — Spain's World Cup final
03Sponsorship
Visa

65.7% TV share for Spain's World Cup final.

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Renault — Drive the Change
04Brand Strategy
Renault

3rd leading electrified brand in Europe.

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L'Oréal — e-commerce growth
05Digital / E-commerce
L'Oréal

+62% e-commerce growth, 26.6% of sales online.

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BBVA — fintech transformation
06Brand Transformation
BBVA

From a trad' bank to a pure fintech company.

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Heinz — The Unstainable Thobe
07Product Innovation
Heinz

The Unstainable Thobe.

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McDonald's — less imported, more invited
08Brand Localization
McDonald's

Less imported, more invited.

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Red Bull — Batalla de los Gallos
09Cultural Platform
Red Bull

Batalla — from the streets to the stadiums.

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All work11 case studies
The Creative

Ideas that people feel and share.

We build platforms, campaigns and experiences that earn attention, shape culture and drive growth.

Explore Work
Pablo Dachefsky
The Consultant

Strategy that grows vision and business.

We advise leaders and teams to turn complex challenges into clear opportunities and scalable impact.

Learn More
DAF · 24 May
Approach

HUMAN SENSITIVITY. MACHINE PRECISION. CREATIVE ADVANTAGE.

We combine human creativity with AI intelligence to move faster, go further and create meaningful impact at scale.

How I Work
01Frame
Frame — tangled lines resolving

Combining human sensitivity and AI precision, we uncover the real problem and frame the opportunity.

02Imagine
Imagine — a single line finding its path

We craft big ideas, campaigns, products, services and experiences people love.

03Build
Build — line hitting the target

We produce, activate and optimize for impact and growth.

Recognition

Recognized ideas.
Real business impact.

View All Awards
35+
GRAND PRIXES
240+
Awards Won
TOP 3
BEST CREATIVE DIRECTOR WORLDWIDE 2020 AND 2021