We used to see food in advertisements being glamorized with artificial ingredients, food stylists, and plenty of Photoshop manipulation. Leaving people shocked by the disparity between the advertised and real products.

To demonstrate that all our products are 100% fake free, we’ve created the ‘Eat what you see’, and we took it literally. We created the first-time-ever real polaroids campaign, the only format which is unretouchable, unfakeable and unphotoshopable. From the kitchen straight to our ads.

Which other fast-food brand can do it?