The ‘Baity battle’

As 99% of gamers lose track of time while playing, during Ramadan, that is a bigger problem since skipping a meal is not an option. We hacked the Fortnite platform and extended the in-game time-spam from 18 minutes to 24 hours, syncing it with the daylight hours in Saudi Arabia during Ramadan. That way, gamers could tell when to start or stop eating just by looking at the sky of the game.

“How brands are turning play into solutions”

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React for real