/* ============================================================
   DAF — McDONALD'S · 30 Años (case-specific layout)
   Inherits tokens + chrome from styles.css / layout.css / case.css
   ============================================================ */

.case-mcd { --mcd: #DB0007; --arch: #FFC72C; }
.mc-red { color: var(--mcd); }

/* ---- numbered section header ---- */
.mc-mark {
  display: flex; align-items: center; gap: 14px;
  padding-bottom: clamp(24px, 2.6vw, 40px);
}
.mc-mark .n {
  font-family: var(--mono); font-weight: 700; font-size: 12px;
  letter-spacing: 0.06em; color: var(--mcd);
}
.mc-mark .t {
  font-family: var(--grotesk); font-weight: 600; font-size: 11px;
  letter-spacing: 0.22em; text-transform: uppercase; color: var(--ink);
}

/* serif heads w/ red italic accent */
.mc-h {
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(28px, 3.1vw, 46px); line-height: 1.02; letter-spacing: -0.018em;
  font-optical-sizing: auto; text-wrap: pretty;
}
.mc-h em { font-style: italic; color: var(--mcd); }

/* ============ HERO ============ */
.mc-hero .cs-hero-grid { grid-template-columns: minmax(360px, 1fr) 1fr; min-height: 680px; }
.mc-hero .cs-hero-img { background: var(--paper-2); }
.mc-hero .cs-hero-copy { border-right: 0; position: relative; }
.mc-eyebrow {
  font-family: var(--grotesk); font-weight: 600; font-size: 11px;
  letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted);
  display: block; margin-bottom: clamp(22px, 2.2vw, 30px);
}
.mc-eyebrow .mc-red { letter-spacing: 0.16em; }
.mc-hero .cs-hero-h1 { font-size: clamp(40px, 4.6vw, 72px); line-height: 1.02; margin-bottom: clamp(26px, 2.4vw, 34px); max-width: 16ch; }
.mc-hero .dek { margin-bottom: 0; max-width: 44ch; }
.mc-vlabel {
  position: absolute; left: clamp(6px, 1.1vw, 16px); top: 50%;
  transform: translateY(-50%) rotate(180deg); writing-mode: vertical-rl;
  font-family: var(--grotesk); font-weight: 600; font-size: 10px;
  letter-spacing: 0.34em; text-transform: uppercase; color: var(--muted);
  pointer-events: none;
}

/* ============ FULL-BLEED RED QUOTE BAND ============ */
.mc-quoteband {
  background: var(--mcd); color: #FFF8F0;
  padding: clamp(76px, 8.5vw, 140px) var(--pad);
  text-align: center;
}
.mc-quoteband .qmark {
  font-family: var(--serif); color: var(--arch);
  font-size: clamp(52px, 4.4vw, 72px); line-height: 0.55;
  display: block; margin-bottom: clamp(20px, 2vw, 28px);
}
.mc-quoteband blockquote {
  margin: 0 auto; max-width: 32ch;
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(26px, 2.9vw, 44px); line-height: 1.16; letter-spacing: -0.016em;
  text-wrap: pretty;
}
.mc-quoteband blockquote em { font-style: italic; color: var(--arch); }

/* ============ FULL-BLEED VIDEO ============ */
.cs-video { position: relative; width: 100%; margin: 0; padding: 0; background: var(--ink); line-height: 0; border-bottom: 1px solid var(--line); }
.cs-video-el { display: block; width: 100%; height: auto; aspect-ratio: 16 / 9; object-fit: cover; cursor: pointer; }
.cs-video-ctrls { position: absolute; right: clamp(16px, 2.4vw, 38px); bottom: clamp(16px, 2.4vw, 38px); display: flex; gap: 10px; z-index: 3; }
.cv-btn {
  width: 46px; height: 46px; display: grid; place-items: center; cursor: pointer;
  border: 1px solid rgba(255,255,255,.28); border-radius: 50%;
  background: rgba(20,16,14,.42); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px);
  color: #fff; transition: background .2s ease, border-color .2s ease, transform .2s ease;
}
.cv-btn:hover { background: var(--mcd); border-color: var(--mcd); transform: translateY(-1px); }
.cv-btn svg { width: 20px; height: 20px; fill: currentColor; stroke: currentColor; stroke-width: 0; }
.cv-btn .ic-play, .cv-btn .ic-sound { display: none; }
.cs-video.is-paused .cv-btn[data-cv="play"] .ic-pause { display: none; }
.cs-video.is-paused .cv-btn[data-cv="play"] .ic-play { display: block; }
.cs-video.is-unmuted .cv-btn[data-cv="mute"] .ic-muted { display: none; }
.cs-video.is-unmuted .cv-btn[data-cv="mute"] .ic-sound { display: block; }

/* ============ FULL-BLEED IMAGE ============ */
.mc-fullbleed { width: 100%; margin: 0; padding: 0; line-height: 0; background: var(--ink); border-bottom: 1px solid var(--line); }
.mc-fullbleed img { display: block; width: 100%; height: auto; }

/* ============ 01 — THE STRATEGY ============ */
.mc-strategy { display: grid; grid-template-columns: 1.06fr 1fr 0.86fr; }
.mc-strategy > div { padding: 0 clamp(26px, 2.8vw, 48px); border-left: 1px solid var(--line); }
.mc-strategy > div:first-child { padding-left: 0; border-left: 0; }
.mc-strategy > div:last-child { padding-right: 0; }
.mc-strategy .mc-h { max-width: 13ch; }
.mc-strategy p.body {
  margin-top: 20px;
  font-family: var(--grotesk); font-weight: 400; font-size: 13.5px; line-height: 1.62;
  color: var(--muted); max-width: 34ch; text-wrap: pretty;
}
.mc-belief .eyebrow-red {
  display: block; font-family: var(--grotesk); font-weight: 700; font-size: 11px;
  letter-spacing: 0.2em; text-transform: uppercase; color: var(--mcd); margin-bottom: 16px;
}
.mc-belief .b {
  font-family: var(--serif); font-weight: 400; font-size: clamp(22px, 2.1vw, 30px);
  line-height: 1.12; letter-spacing: -0.012em; color: var(--ink); max-width: 14ch;
}
.mc-pull .qmark {
  font-family: var(--serif); color: var(--mcd); font-size: 56px; line-height: 0.6;
  display: block; margin-bottom: 8px;
}
.mc-pull .mc-pull-by {
  display: block; font-style: normal; font-family: var(--grotesk); font-weight: 700;
  font-size: 11px; letter-spacing: 0.2em; text-transform: uppercase;
  color: var(--muted); margin-top: 18px;
}
.mc-pull blockquote {
  font-family: var(--serif); font-weight: 400; font-size: clamp(20px, 1.9vw, 28px);
  line-height: 1.18; letter-spacing: -0.012em; color: var(--ink); text-wrap: pretty; max-width: 16ch;
}

/* ============ 02 — THE IDENTITY MOVE ============ */
.mc-identity { display: grid; grid-template-columns: 0.78fr 1.5fr; gap: clamp(30px, 3.6vw, 60px); align-items: center; }
.mc-identity .mc-h { max-width: 12ch; }
.mc-identity p.body {
  margin-top: 20px;
  font-family: var(--grotesk); font-weight: 400; font-size: 13.5px; line-height: 1.62;
  color: var(--muted); max-width: 32ch; text-wrap: pretty;
}
.mc-identity .accentline {
  margin-top: 22px;
  font-family: var(--grotesk); font-weight: 700; font-size: 12px; line-height: 1.5;
  letter-spacing: 0.04em; color: var(--mcd);
}
.mc-equation { display: flex; align-items: center; gap: clamp(14px, 1.8vw, 28px); }
.mc-eq-cell { display: flex; flex-direction: column; align-items: center; gap: 14px; text-align: center; }
.mc-eq-cell .glyph {
  font-family: var(--grotesk); font-weight: 800; color: var(--arch);
  font-size: clamp(64px, 6.4vw, 110px); line-height: 0.9; letter-spacing: -0.02em;
}
.mc-eq-cell .glyph.tilde { line-height: 0.4; transform: translateY(0.18em); }
.mc-eq-cell .lbl {
  font-family: var(--grotesk); font-weight: 700; font-size: 10px; letter-spacing: 0.18em;
  text-transform: uppercase; color: var(--ink);
}
.mc-eq-op {
  font-family: var(--serif); font-size: clamp(24px, 2.4vw, 36px); color: var(--muted); flex: 0 0 auto;
}
.mc-eq-lock { position: relative; width: clamp(150px, 16vw, 240px); aspect-ratio: 4 / 3; background: transparent; }
.mc-eq-lock image-slot { position: absolute; inset: 0; width: 100%; height: 100%; display: block; }
.mc-eq-lock image-slot::part(frame) { background: transparent; }
.mc-eq-note {
  font-family: var(--grotesk); font-weight: 400; font-size: 12px; line-height: 1.55;
  color: var(--muted); max-width: 18ch;
}
.mc-eq-note strong { color: var(--ink); font-weight: 600; }

/* ============ 03 — THE PLATFORM ============ */
.mc-platform { display: grid; grid-template-columns: 0.74fr 2fr; gap: clamp(30px, 3.6vw, 60px); align-items: start; }
.mc-platform .mc-h { max-width: 12ch; }
.mc-platform p.body {
  margin-top: 20px;
  font-family: var(--grotesk); font-weight: 400; font-size: 13.5px; line-height: 1.62;
  color: var(--muted); max-width: 28ch; text-wrap: pretty;
}
.mc-pillars { display: grid; grid-template-columns: repeat(5, 1fr); border-left: 1px solid var(--line-soft); }
.mc-pillar { padding: 4px 16px; border-right: 1px solid var(--line-soft); min-height: 150px; }
.mc-pillar .ic { height: 34px; color: var(--mcd); display: flex; align-items: flex-end; margin-bottom: 16px; }
.mc-pillar .ic svg { height: 28px; width: auto; }
.mc-pillar .ic svg.nch-mark { height: 32px; }
.mc-pillar .ic .nch {
  font-family: var(--grotesk); font-weight: 800; font-size: 30px; line-height: 0.9; color: var(--mcd);
}
.mc-pillar .t {
  font-family: var(--grotesk); font-weight: 700; font-size: 10.5px; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--ink); line-height: 1.45;
}
.mc-pillar .d { margin-top: 8px; font-size: 11.5px; line-height: 1.5; color: var(--muted); max-width: 20ch; }

/* ============ 04 — LIVE ACTIVATION ============ */
.mc-live { display: grid; grid-template-columns: 0.66fr 1.9fr; gap: clamp(30px, 3.6vw, 60px); align-items: start; }
.mc-live .mc-h { max-width: 10ch; }
.mc-live p.body {
  margin-top: 20px;
  font-family: var(--grotesk); font-weight: 400; font-size: 13.5px; line-height: 1.62;
  color: var(--muted); max-width: 30ch; text-wrap: pretty;
}
.mc-dashlist { display: flex; flex-direction: column; gap: 12px; margin-top: clamp(22px, 2.4vw, 32px); }
.mc-dash {
  display: flex; align-items: baseline; gap: 12px;
  font-family: var(--grotesk); font-weight: 600; font-size: 12px; letter-spacing: 0.02em; color: var(--ink);
}
.mc-dash::before { content: ""; width: 16px; height: 2px; background: var(--mcd); flex: 0 0 auto; transform: translateY(-3px); }
.mc-loc {
  display: inline-flex; align-items: center; gap: 8px; margin-top: clamp(24px, 2.6vw, 36px);
  font-family: var(--grotesk); font-weight: 600; font-size: 11px; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--muted);
}
.mc-loc svg { width: 14px; height: 14px; color: var(--mcd); flex: 0 0 auto; }
.mc-livemedia { display: grid; grid-template-columns: 1.55fr 0.72fr; gap: 10px; align-items: stretch; }
.mc-collage { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.mc-collage .si { position: relative; aspect-ratio: 4 / 3; overflow: hidden; background: var(--paper-2); }
.mc-collage .si image-slot { position: absolute; inset: 0; width: 100%; height: 100%; display: block; }
.mc-phone { position: relative; overflow: hidden; background: var(--paper-2); }
/* transparent PNGs: once the slot is filled, drop the cell's beige backdrop */
.mc-phone:has(image-slot[data-filled]) { background: transparent; }
.mc-phone image-slot { position: absolute; inset: 0; width: 100%; height: 100%; display: block; }
@media (min-width: 941px) {
  .mc-phone { aspect-ratio: auto; height: 100%; }
}

/* ============ 05 — EMOTIONAL CAMPAIGN + LOCAL PRODUCTS ============ */
.mc-flavor-head { display: flex; align-items: flex-end; justify-content: space-between; gap: clamp(24px, 4vw, 60px); flex-wrap: wrap; margin-bottom: clamp(28px, 3vw, 46px); }
.mc-flavor-head .mc-h { max-width: 14ch; }
.mc-flavor-head p.body {
  font-family: var(--grotesk); font-weight: 400; font-size: 13.5px; line-height: 1.62;
  color: var(--muted); max-width: 38ch; text-wrap: pretty;
}
.mc-products { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.mc-prod { position: relative; aspect-ratio: 4 / 3; overflow: hidden; background: var(--paper-2); }
.mc-prod image-slot { position: absolute; inset: 0; width: 100%; height: 100%; display: block; }

/* ============ 06 — RESULTS ============ */
.mc-resultsrow { display: grid; grid-template-columns: 0.62fr 2fr; gap: clamp(30px, 3.6vw, 60px); align-items: center; }
.mc-resultsrow .mc-h { max-width: 10ch; }
.mc-results { display: grid; grid-template-columns: repeat(5, 1fr); }
.mc-results .r { padding: 0 clamp(18px, 2vw, 32px); border-left: 1px solid var(--line-soft); }
.mc-results .r:first-child { padding-left: 0; border-left: 0; }
.mc-results .r:last-child { padding-right: 0; }
.mc-results .n {
  font-family: var(--serif); font-weight: 400; color: var(--mcd);
  font-size: clamp(34px, 3.6vw, 56px); line-height: 0.9; letter-spacing: -0.02em;
}
.mc-results .l {
  font-family: var(--grotesk); font-weight: 600; font-size: 10px; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--muted); margin-top: 16px; line-height: 1.5;
}

/* ============ 07 — OUR ROLE ============ */
.mc-role { display: grid; grid-template-columns: 0.8fr 1fr 1.4fr; gap: clamp(30px, 3.6vw, 58px); align-items: center; }
.mc-role .col { padding-left: clamp(26px, 2.8vw, 46px); border-left: 1px solid var(--line); }
.mc-role .col:first-child { padding-left: 0; border-left: 0; }
.mc-role p.lead {
  font-family: var(--grotesk); font-weight: 400; font-size: 13.5px; line-height: 1.62; color: var(--muted);
  max-width: 28ch; text-wrap: pretty;
}
.mc-role p.lead strong { color: var(--ink); font-weight: 600; }
.mc-roles { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(18px, 2vw, 28px) clamp(14px, 1.6vw, 22px); }
.mc-roleitem { display: flex; flex-direction: column; align-items: center; gap: 10px; text-align: center; }
.mc-roleitem .circ {
  width: 46px; height: 46px; border-radius: 50%; border: 1px solid var(--line);
  display: flex; align-items: center; justify-content: center; color: var(--ink);
}
.mc-roleitem .circ svg { width: 20px; height: 20px; }
.mc-roleitem .circ svg.nch-mark { width: 22px; height: 22px; }
.mc-roleitem .circ .nch { font-family: var(--grotesk); font-weight: 800; font-size: 17px; line-height: 1; }
.mc-roleitem .t {
  font-family: var(--grotesk); font-weight: 600; font-size: 9.5px; letter-spacing: 0.1em;
  text-transform: uppercase; color: var(--muted); line-height: 1.4; max-width: 12ch;
}

/* ============ RESPONSIVE ============ */
@media (max-width: 1040px) {
  .mc-pillars { grid-template-columns: repeat(3, 1fr); }
  .mc-pillar { border-bottom: 1px solid var(--line-soft); padding-top: 14px; padding-bottom: 14px; min-height: 0; }
}
@media (max-width: 940px) {
  .mc-hero .cs-hero-grid { grid-template-columns: 1fr; min-height: 0; }
  .mc-vlabel { display: none; }
  .mc-strategy, .mc-identity, .mc-platform, .mc-live, .mc-resultsrow, .mc-role { grid-template-columns: 1fr; gap: clamp(30px, 5vw, 48px); }
  .mc-strategy > div { padding: 0; border-left: 0; padding-top: 28px; border-top: 1px solid var(--line); }
  .mc-strategy > div:first-child { padding-top: 0; border-top: 0; }
  .mc-role .col { padding-left: 0; border-left: 0; padding-top: 28px; border-top: 1px solid var(--line); }
  .mc-role .col:first-child { padding-top: 0; border-top: 0; }
  .mc-results { grid-template-columns: repeat(3, 1fr); row-gap: 30px; }
  .mc-results .r:nth-child(4) { padding-left: 0; border-left: 0; }
  .mc-equation { flex-wrap: wrap; }
  .mc-livemedia { grid-template-columns: 1fr; }
  .mc-phone { aspect-ratio: 3 / 4; max-width: 420px; }
}
@media (max-width: 620px) {
  .mc-products { grid-template-columns: repeat(2, 1fr); }
  .mc-pillars { grid-template-columns: repeat(2, 1fr); border-left: 0; }
  .mc-results { grid-template-columns: repeat(2, 1fr); }
  .mc-results .r:nth-child(odd) { padding-left: 0; border-left: 0; }
  .mc-collage { grid-template-columns: 1fr 1fr; }
  .mc-roles { grid-template-columns: repeat(2, 1fr); }
}